With its proven ability to reduce size (form factor) and save energy (high efficiency), Gallium Nitride is now no longer a nice to have, it is a must-have for power conversion. GaN provides cost-competitive, easy-to-embed solutions that reduce energy loss by >50 percent, shrink system sizes by >40 percent, to simplify power converter/inverter design and manufacturing. These benefits are being realized today in various markets: Consumer, Industrial, Server, Servo Motors and Drives, Solar, Telecommunications, and recently Hybrid and Electric Vehicles.