Pulsiv, the Cambridge (UK) innovator of power electronics technology, has won the PSMA’s (Power Sources Manufacturers Association) first Global Energy Efficiency Award. First announced on 22nd April 2024 (Earth Day), the award's goal was to recognize a “world achievement in system design to improve energy efficiency”. Nominations were collected until 9th September 2024, with the finalists announced on 2nd October 2024 (Energy Efficiency Day). The judges evaluated finalists based on their total global impact on the power electronics industry, where the focus was on energy efficiency rather than renewables or electrification.
During a ceremony at APEC 2025 in Atlanta, GA, which coincided with the PSMA’s 40th anniversary, Pulsiv was announced as the winner for their ground-breaking 65 W USB-C design, which delivers ultra-low operating temperatures and a peak efficiency of 96%. David Chen, Chair of the PSMA’s Energy Management Committee commented “The PSMA Energy Management Committee selected Pulsiv as the winner of our 2025 Global Energy Efficiency Award, because its high-efficiency 65 W USB Type-C reference design sets a benchmark for thermal performance and efficiency while addressing the growing demand for fast-charging solutions in compact, heat-sensitive applications.”
Pulsiv CEO Darrel Kingham collected the prestigious award and added, “I’m proud to receive this award on behalf of the Pulsiv Team. It has taken years of dedication, a close collaboration with our ecosystem partners, and the ongoing support of investors to deliver this groundbreaking design. USB-C has been the perfect showcase for Pulsiv OSMIUM technology, and we plan to achieve similar success across a broad range of applications. Energy prices, regulations, and the green agenda are driving the need for more electronic devices that can do more while using less.”
PSMA president, Trifon Liakopoulos, said: “We thank all participants who submitted nominations for the award. Energy efficiency is a consideration of nearly all facets of the PSMA, comprising our 14 committees and forums, publications, technical workshops, seminars, and conference tracks. The presentation of this singular award in connection with the organization’s 40th anniversary truly reflects PSMA’s raison d'être and active contribution to the industry. So much good work is being performed on energy conservation that it’s difficult to recognize it all. Nonetheless, it is our privilege to highlight a few shining contributions exemplifying a dedication to energy efficiency through innovative system design.”
Pulsiv’s 65 W USB-C reference design combines the company’s OSMIUM PFC technology with QR Flyback and highly optimized, ultra-compact magnetics. It represents the first in a series of designs aimed at pushing the boundaries of power conversion by drastically lowering operating temperatures, minimizing losses, and reducing size to create a sustainable platform for the USB-C standard.
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